Tim Ho Wan
Helping Tim Ho Wan strengthen consistency across international franchise markets, building a clear and scalable identity system rooted in cultural meaning and designed to support confident growth.
Helping Tim Ho Wan strengthen consistency across international franchise markets, building a clear and scalable identity system rooted in cultural meaning and designed to support confident growth.
Challenge
Challenge
Rebuilding clarity for global growth
Tim Ho Wan is a globally recognised dim sum brand, rooted in craft, tradition and shared dining. As it expanded internationally through franchising, that clarity began to fragment. Different markets interpreted the brand in different ways, creating inconsistency across menus, interiors, signage and digital touchpoints. Without a unifying system, confidence weakened and local teams lacked clear guidance. The challenge was not reinvention, but realignment. Tim Ho Wan needed a scalable brand system that could support global growth while staying true to its cultural roots.
Tim Ho Wan is a globally recognised dim sum brand, rooted in craft, tradition and shared dining. As it expanded internationally through franchising, that clarity began to fragment. Different markets interpreted the brand in different ways, creating inconsistency across menus, interiors, signage and digital touchpoints. Without a unifying system, confidence weakened and local teams lacked clear guidance. The challenge was not reinvention, but realignment. Tim Ho Wan needed a scalable brand system that could support global growth while staying true to its cultural roots.
Solution
A culturally rooted system built to scale
The solution built on what was already there. At the centre of the Tim Ho Wan brandmark sits a circle, a culturally meaningful symbol of unity, sharing and dining. This became the foundation of the identity system. The circle evolved into a clear guiding structure, shaping layout, hierarchy and application across every touchpoint. Principles replaced interpretation, giving franchise teams confidence to deliver consistency at scale. The result is a brand world that feels unmistakably Tim Ho Wan, grounded in culture and designed to grow with clarity.
The solution built on what was already there. At the centre of the Tim Ho Wan brandmark sits a circle, a culturally meaningful symbol of unity, sharing and dining. This became the foundation of the identity system. The circle evolved into a clear guiding structure, shaping layout, hierarchy and application across every touchpoint. Principles replaced interpretation, giving franchise teams confidence to deliver consistency at scale. The result is a brand world that feels unmistakably Tim Ho Wan, grounded in culture and designed to grow with clarity.
Impact
- Doubled its Hong Kong footprint in just one year. - Q3 2025 sales up 5.2%. - Franchise markets grew by up to 7%. - 20 new resturant openings restaurants. - Now built for confident global expansion.
- Doubled its Hong Kong footprint in just one year. - Q3 2025 sales up 5.2%. - Franchise markets grew by up to 7%. - 20 new resturant openings restaurants. - Now built for confident global expansion.
PB Creative helped us bring clarity back to the Tim Ho Wan brand at a critical point in our global growth. Their work created a system that makes it easier for our teams to apply the brand consistently across markets, while staying true to the cultural meaning at the heart of the business. The result is a stronger, more unified foundation that supports our continued expansion.
PB Creative helped us bring clarity back to the Tim Ho Wan brand at a critical point in our global growth. Their work created a system that makes it easier for our teams to apply the brand consistently across markets, while staying true to the cultural meaning at the heart of the business. The result is a stronger, more unified foundation that supports our continued expansion.
Lisa Leung
VP, Global Product & Marketing, Tim Ho Wan
Client
Tim Ho Wan
Tim Ho Wan
Industry
Food & Drink
Food & Drink
Service
Brand Strategy
Brand Strategy
Visual Identity System
Visual Identity System
Brand Application and Experience
Brand Application and Experience
Brand Guidelines
Brand Guidelines
Region
Global
Global
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