Proven Skin Specific
Helping PROVEN evolve from a direct-to-consumer pioneer into a brand ready for the shelf, with a clear and confident identity that balances science and soul.
Helping PROVEN evolve from a direct-to-consumer pioneer into a brand ready for the shelf, with a clear and confident identity that balances science and soul.
Challenge
Challenge
From direct to consumer to the shelf
PROVEN was known as a premium direct to consumer skincare brand built on personalised formulas, powered by its Skin Health Index and AI driven analysis. As the brand prepared to expand into retail, that model needed to stretch. SkinSpecific was created as a targeted range addressing common skin concerns, designed to reach a broader audience while holding on to the intelligence and credibility that made PROVEN distinctive, while being immediately clear and easy to navigate in a competitive retail environment.
PROVEN was known as a premium direct to consumer skincare brand built on personalised formulas, powered by its Skin Health Index and AI driven analysis. As the brand prepared to expand into retail, that model needed to stretch. SkinSpecific was created as a targeted range addressing common skin concerns, designed to reach a broader audience while holding on to the intelligence and credibility that made PROVEN distinctive, while being immediately clear and easy to navigate in a competitive retail environment.
Solution
Clarity built from complexity
The work began with the Skin Health Index, the AI engine behind PROVEN’s personalised formulas. It led to a simple idea. Take something complex and make it clear. SkinSpecific was designed around precision and clarity, using the pin and hexagon to symbolise targeted, science-led solutions to common skin concerns. Clean typography and structured grids created consistency and credibility, while warmth ensured the brand felt accessible and human. Each pack became a clear tool for one concern, easy to understand at a glance
The work began with the Skin Health Index, the AI engine behind PROVEN’s personalised formulas. It led to a simple idea. Take something complex and make it clear. SkinSpecific was designed around precision and clarity, using the pin and hexagon to symbolise targeted, science-led solutions to common skin concerns. Clean typography and structured grids created consistency and credibility, while warmth ensured the brand felt accessible and human. Each pack became a clear tool for one concern, easy to understand at a glance
Impact
SkinSpecific translated PROVEN’s personalised expertise into a clear retail format. The range now sits alongside the personalised offer, creating a connected portfolio. Now available on Amazon.
SkinSpecific translated PROVEN’s personalised expertise into a clear retail format. The range now sits alongside the personalised offer, creating a connected portfolio. Now available on Amazon.
PB Creative were instrumental in helping us take an idea and truly making it into a tangible new brand launch. They were true partners, not just in developing the packaging, but in bringing a point of view around the brand soul that really helped us elevate the entire experience for our customers. And in record time, we were able to incubate an entire sub brand experience in less than six months. It has been truly a pleasure to work with them.
PB Creative were instrumental in helping us take an idea and truly making it into a tangible new brand launch. They were true partners, not just in developing the packaging, but in bringing a point of view around the brand soul that really helped us elevate the entire experience for our customers. And in record time, we were able to incubate an entire sub brand experience in less than six months. It has been truly a pleasure to work with them.
Ashley Boyce
Chief Marketing Officer, PROVEN Skincare
Client
Proven Skincare
Proven Skincare
Industry
Beauty & Personal Care
Beauty & Personal Care
Service
Brand Strategy
Brand Strategy
Visual Identity
Visual Identity
Packaging Design
Packaging Design
Portfolio Architecture
Portfolio Architecture
Region
Global
Global
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