Flora&Curl
Elevating Flora & Curl’s presence through a confident, authentic, purpose-driven identity built on sustainability, clarity, and community. The redesign transitioned the brand from niche to retail-ready, strengthening shelf standout while staying true to its mission of empowering textured-hair care with simple, plant-powered solutions.
Elevating Flora & Curl’s presence through a confident, authentic, purpose-driven identity built on sustainability, clarity, and community. The redesign transitioned the brand from niche to retail-ready, strengthening shelf standout while staying true to its mission of empowering textured-hair care with simple, plant-powered solutions.
Challenge
Challenge
Curl Care, Reclaimed.
Flora & Curl had carved out a loyal following with its natural, curl-focused formulations, but as the curl care category grew, so did the noise. Our challenge was to evolve the brand’s identity so it could cut through with clarity, champion its purpose, and connect with a community seeking authenticity, empowerment, and natural efficacy.
Flora & Curl had carved out a loyal following with its natural, curl-focused formulations, but as the curl care category grew, so did the noise. Our challenge was to evolve the brand’s identity so it could cut through with clarity, champion its purpose, and connect with a community seeking authenticity, empowerment, and natural efficacy.
Solution
Bold by Nature.
A packaging shift to aluminium gave us the perfect catalyst for change, to reimagine Flora & Curl’s identity. Dialling up its natural roots and bold personality to resonate with a new generation of sustainability-minded consumers. The result is a confident, contemporary brand world that feels as nourishing and expressive as the curls it celebrates.
A packaging shift to aluminium gave us the perfect catalyst for change, to reimagine Flora & Curl’s identity. Dialling up its natural roots and bold personality to resonate with a new generation of sustainability-minded consumers. The result is a confident, contemporary brand world that feels as nourishing and expressive as the curls it celebrates.
PB Creative have been such brilliant partners on our journey. They get what we stand for and always bring that extra spark, from shaping our brand identity through to this latest Strengthen Me launch. With us every step of the way, they have helped us build impact in store as well as in our community, creating not just a stronger curl culture but a more sustainable future for natural haircare
PB Creative have been such brilliant partners on our journey. They get what we stand for and always bring that extra spark, from shaping our brand identity through to this latest Strengthen Me launch. With us every step of the way, they have helped us build impact in store as well as in our community, creating not just a stronger curl culture but a more sustainable future for natural haircare
Rose Ovensehi
Flora & Curl’s CEO
Client
Flora & Curl
Flora & Curl
Industry
Beauty & Personal Care
Beauty & Personal Care
Service
Brand Redesign
Brand Redesign
Packaging
Packaging
Brand World
Brand World
Region
UK
UK
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