Vaseline Emily in Paris
Bringing Vaseline into the cultural spotlight through a buzzworthy limited-edition collab. A strategic partnership with Emily in Paris that fused beauty with pop culture, driving relevance with trend-led audiences and reframing the brand through the lens of everyday glamour.
Bringing Vaseline into the cultural spotlight through a buzzworthy limited-edition collab. A strategic partnership with Emily in Paris that fused beauty with pop culture, driving relevance with trend-led audiences and reframing the brand through the lens of everyday glamour.
Challenge
Challenge
Parisian Elegance, Reframed.
The TV show Emily in Paris has taken streamers by storm, reseeding the aspiration for elegant Parisian style. So when Vaseline partnered with Paramount for a limited edition lip balm it had to reach new heights of premiumness. We turned a crowded lip balm category into a spotlight moment - blending show-inspired appeal with Vaseline’s signature quality.
The TV show Emily in Paris has taken streamers by storm, reseeding the aspiration for elegant Parisian style. So when Vaseline partnered with Paramount for a limited edition lip balm it had to reach new heights of premiumness. We turned a crowded lip balm category into a spotlight moment - blending show-inspired appeal with Vaseline’s signature quality.
Solution
Bring to Life the True Star of the Show.
Some would say that fashion was the star of the show but it is Emily (Lily Collins) who makes it relatable. By leveraging the shows iconic character we excited consumers with a must-have, fashion accessory that made them a little like they were living the show. We creatively explored the elegant flair of Parisian style and fused it with the show's iconic elements to create a showstopping LE launch.
Some would say that fashion was the star of the show but it is Emily (Lily Collins) who makes it relatable. By leveraging the shows iconic character we excited consumers with a must-have, fashion accessory that made them a little like they were living the show. We creatively explored the elegant flair of Parisian style and fused it with the show's iconic elements to create a showstopping LE launch.
Client
Vaseline
Vaseline
Industry
Beauty & Personal Care
Beauty & Personal Care
Service
Limited edition
Limited edition
Packaging
Packaging
Off-pack World
Off-pack World
Region
Europe & UK
Europe & UK
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