Tresemmé
Sharpening TRESemmé’s professional edge to reclaim its salon authority. A confident repositioning that elevated product credibility, simplified portfolio navigation, and reignited emotional connection with consumers seeking performance they can trust.
Sharpening TRESemmé’s professional edge to reclaim its salon authority. A confident repositioning that elevated product credibility, simplified portfolio navigation, and reignited emotional connection with consumers seeking performance they can trust.
Challenge
Challenge
Reclaiming the Salon Icon.
TRESemmé built its name on salon-quality formulas and professional credentials, making premium haircare accessible to all. But with mass-market brands levelling up and niche players redefining ‘premium’, its once-differentiating position was under threat. The challenge was clear: reinstate TRESemmé’s authority without losing its everyday appeal.
TRESemmé built its name on salon-quality formulas and professional credentials, making premium haircare accessible to all. But with mass-market brands levelling up and niche players redefining ‘premium’, its once-differentiating position was under threat. The challenge was clear: reinstate TRESemmé’s authority without losing its everyday appeal.
Solution
Precision Meets Desire.
Every woman deserves to feel her best, not just on salon days. Inspired by this belief, we reimagined TRESemmé through the lens of modern salon culture, where science, style, and self-expression converge. The new design language blends clinical precision with elevated beauty cues, creating a look that feels both expertly formulated and effortlessly aspirational. A bold reclaiming of the brand’s professional roots, redefined for a new era of everyday beauty.
Every woman deserves to feel her best, not just on salon days. Inspired by this belief, we reimagined TRESemmé through the lens of modern salon culture, where science, style, and self-expression converge. The new design language blends clinical precision with elevated beauty cues, creating a look that feels both expertly formulated and effortlessly aspirational. A bold reclaiming of the brand’s professional roots, redefined for a new era of everyday beauty.
Working with PB is always a pleasure. The team is very responsive, fully understands business needs and always delivers quality work and exceptional designs. Their creativity, professionalism, and attention to detail set them apart, making them a valued partner in our projects
Working with PB is always a pleasure. The team is very responsive, fully understands business needs and always delivers quality work and exceptional designs. Their creativity, professionalism, and attention to detail set them apart, making them a valued partner in our projects
Sarah
Senior Global Brand Manager, TRESemmé
Client
Unilever
Unilever
Industry
Beauty & Personal Care
Beauty & Personal Care
Service
Brand World
Brand World
Packaging
Packaging
Brand Book
Brand Book
Region
Global
Global
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