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PB Creative developed a new brand concept for a range of artisanal rare-breed dairy products, in response to a direct-to-consumer challenge set by FMCG title The Grocer. 

The success of the dairy sector has been dwindling recently. Public health campaigns and concerns about animal welfare have taken their toll, with many consumers falling out of love with mainstream brands in favour of sustainable, ethical products with a clear and trusted provenance. 

With this in mind, PB Creative developed Rare, a cooperative organic dairy brand that works with farmers of native British breeds to celebrate and bring their goods to this discerning customer.