News
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PB Creative Contemporises a Dutch Classic
To the Dutch, Honig is like a member of the family, helping them create quick and tasty meals with ‘the real Dutch taste’ through their ‘ready to cook’ meal ingredients. With consumer behaviour changing and more in-home meals being made from scratch, the category is evolving with fresh, new and exciting brands. Delivering taste appeal is fundamental to our new, contemporary visual identity with every mouth-watering dish featured at the very heart of each pack.
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PB Creative Packs a Flavour Punch for Heinz Vegan Mayo
While the plant-based category is well-established, it sometimes lacks excitement, quality and flavour. We’ve created a range design for Heinz that plays to premium vegan category codes whilst evoking superior taste and flavour appeal with reassurance on naturality. The new range delivers on great taste but is also aligned with consumers’ health, environmental and ethical beliefs.