News

Adding a splash of joy to the Netherland’s favourite cordial brand, Karvan Cevitam.

Vaseline looks to broaden its consumer appeal with a fashion focused limited edition Lip Therapy Range by PB Creative Ltd.

With freshness identified as the current #1 growth benefit in the category, PB Creative were briefed to redefine the AXE freshness proposition though the lens of the recently updated brand visual identity.

Before having a conscience was cool, Dove were the true trailblazers of inspiring and driving societal change. To coincide with their latest diversity initiatives, including the Crown Coalition and $5M CROWN Fund, Baby Dove have launched a gift set exclusively for African American mothers, made in partnership with the Black Mammas Maternal Alliance.

Following a highly successful launch, Dove has expended its Dove Kids Care range. Inspired by Matthew A. Cherry’s Academy Award winning animation and in partnership with the NFL star turned filmmaker, Dove has launched a new hair care range specifically formulated for African American kids, designed by PB Creative.

It’s that time of year again, meaning gift sets galore, and this year we partnered with Lipton to create a Christmas pack for all tea-loving kind. Inspired by the increasingly popular advent calendars in gifting, the playful pack features 24 different flavoured tea sachets, one for each day of December in the run up to Christmas. The perfect stocking filler or secret Santa present for those seeking a fun yet thoughtful gift that doesn’t break the bank.

AXE gifts sets are synonymous with Christmas gifting, with a long legacy of stocking filler success. However, every year poses a fresh challenge, to both stand out in an ever evolving, gifting landscape and create new news for the brand. Marking the first gifting release since the brand’s relaunch: we have developed a design that showcases this new, expressive identity, whilst clearly delivering differentiation and appeal to both gifter and giftee.

Our team is our agency! And a happy and fulfilled team is a motivated and effective one. Our truly flexible working policy is just one way PB Creative is acknowledging the passion, focus and dedication our super talented team put in to making us the agency we are so proud to be.

PB Creative have partnered with home care brand Zoflora to re-invigorate their naturally powered range of disinfectants and spray cleaners specifically formulated for pet owners.