The UK’s original hand-gel range, Carex approached PB Creative with the challenge to develop a new 2D and 3D design that would communicate its caring, trusted brand ethos, boost branding, on-shelf stand-out and range navigation, and give the consumer better functionality and portability.
PB Creative made the strategic decision to take a brandmark-inspired approach to the design. An integrated closure means that the new elliptical silhouette seamlessly embodies the curves of the logo and creates a much bigger canvas on which to express the key brand qualities of product efficacy and care.
The new structure fits perfectly in the hand, with a top-down orientation that makes it easier to dispense from the bottle in one swift maneuver. Ultimately, it achieves covetable stand-out in a sea of generic bottles and has an almost jewel-like appeal.