putting the gift back into gifting
For too long, personal care gift packs have been geared towards the purchaser and not the recipient, with the packaging revealing way too much about what’s inside and leaving no sense of intrigue. The style of packaging used has also become predictable and uniform.
In line with the recently refreshed LYNX master brand and packaging, PB Creative established a more aspirational range of gift packs across both core and premium collections, moving away from standard stereotypes to create a sense of excitement and intrigue for the recipient. The existing conventions of gifting have been challenged, using new cube-like formats for the core range as well as introducing sleeved tins for the premium packs. Pack imagery is used in place of the standard ‘pack window’, a feature that has hindered a more premium perception in recent years.