find your magic
PB Creative have designed a new range for the men’s grooming brand AXE.
The design for the White Label line is clean, refined and polished - an identity that drives the brand towards a sophisticated and new look and feel for discerning consumers.
Ben Lambert, Creative Director, PB Creative said: “Our new design is the beginning of an amazing journey for Axe. It’s a journey that takes the brand to a more sophisticated territory, using considered typography and clean, iconic variant communication.”
PB Creative for Axe, Unilever – February 2015