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PB Creative have designed a new range for the men’s grooming brand AXE.

The design for the White Label line is clean, refined and polished - an identity that drives the brand towards a sophisticated and new look and feel for discerning consumers. 

Ben Lambert, Creative Director, PB Creative said: “Our new design is the beginning of an amazing journey for Axe. It’s a journey that takes the brand to a more sophisticated territory, using considered typography and clean, iconic variant communication.” 

White Label is the new grooming range by Axe, crafted to provide a confident, fresh feeling. PB Creative translated the vision for the range through the packaging exceptionally well: the clean, fresh and premium design would not have been possible without their creative prowess and attention to detail.
— Global Masterbrand Director, Axe.

PB Creative for Axe, Unilever – February 2015